5. essence essence Cosmetics is a popular European brand sold at ULTA. While it may seem like our usual drugstore brands at first glance, don’t be fooled. With high quality products, catchy colors and super cute packaging, essence is clearly rising above the lot. The essence waterproof gel eye pencil was the 2014 Allure Beauty winner ! The brand is colorful, whimsical and very affordable- in other words, we’re totally digging it! Here are a couple of our favorite essence products: the pastel candy eyeshadows, the gel eyeliner and the effects p


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